Sales are the lifeblood of any business in the B2B or B2C sector. Unless you present your products or services in the right way, people will buy from your competitors. With so many different sales platforms to target, it can be hard to come up with the right sales and marketing strategy, so where does video fit into this picture and can it really make a huge difference to your sales targets?
Video has really taken off in recent years. YouTube is now the most popular social media platform in existence; it’s now even more popular than Facebook. Every day, millions of people check out videos on YouTube, for entertainment, but also to find out useful information about products and services.
Harness the Power of Video
Your business can harness the power of video content and make it work for you. The right video content can generate sales and build confidence in your brand, products and services. Customers love video, so here’s why you should make video your primary platform for generating new sales.
Create High Quality Video
There are lots of ways to use video, but firstly you need to create some quality videos. Thanks to the affordability of digital cameras and editing software, it is not too difficult for small businesses to create their own video content, but if you want to present a professional look to your customers, it is better to use an experienced company such as Spiel Studio to produce bespoke video and animation content.
Explainer videos provide easily digestible content in a video format. Instead of expecting customers to read through a page of text online or in a product brochure, give them a short video to watch instead. Animation is a fun way to present dry content in a fun way. People are far more likely to watch a short video than they are to read a brochure. As long as you answer any questions your customers might have, video is definitely a harder working medium.
Use video content to attract visitors to your website and blog. Video is rapidly becoming the most shared of all online content. People love video content, so they are more likely to share a post containing video than they are if it is text only.
Generate Interest in Your Products and Services
Use video posts to generate interest in your products and services. Readers will gravitate towards video content and will choose to view a video instead of read a page of text. If you can, try to create informative videos about your main products, as these will help customers with their buying decisions.
Webinars are a useful way of engaging customers in different stages of their buying cycle. You can use a live video webinar to build a buzz about a new product or answer questions from potential customers.
Video content is the future, so use it to make sure your business is not left behind!