Search engine optimization or SEO is a marketing technique focused on making each website page visible to search engines as well as enhancing the overall speed and performance to your website. SEO is aimed at increasing the amount of traffic that comes to your website intending to convert such traffic into sales.
SEO Isn’t a Scheme to Get Rich Quickly
Perhaps you have heard stories from some companies with amazing results from SEO in just a short period of time. Or an SEO company may have contacted you promising you first page Google ranking for just $150 per month. While these stories can be true, they may not last long.
A lot of businesses enjoy tons of traffic and sales through posicionamiento seo but then saw the traffic dropping dramatically. This could take place if somebody employs shady tactics to try to game the organic search results of Google. This is likely to work for some time; however, Google continues to tweak its algorithm in order to reward sites with natural-looking link profile and high quality content. When Google finds out you are doing it wrong, it will penalize you.
Traditional vs Local SEO
While comparing the offerings of various agencia de SEO, you might want to know the distinctions between regular and local as well as conventional SEO services.
- Local SEO- This involves ranking your site for geo-targeted terms such as “seafood restaurant New York.” Also, it means ensuring your site appears in local Google Business listings if consumers in a local area search for localized keyword term such as “bankruptcy lawyer.”
- Traditional SEO- Companies that provide services and products around the globe require a different approach. Entering keywords like “dog toys,” will not let you see the local listings. Rather you will see a list of more than 100 million sites which sell toys.