Unlike the traditional business, today the online platform has leveled the playing ground for all and sundry. The market is global nowadays. A homemaker in India would be selling her beadwork to someone in Japan and all on a click of a button. As business owners and managers, it is their prerogative to ensure that the business is keeping up to avoid becoming obsolete. Below is a way of increasing your sales and services.
- Use social media
It is the easiest and cheapest way to get in touch with your audience and in large masses. This is a business opportunity advertising platform that you cannot afford to ignore. Everyone is now leaning towards social media to reach their now tech savvy audience. Facebook, Twitter and Google plus are some of the prominent sites that offer such.
It is as easy as creating a page or having a handle with which you can reach millions of people globally. Through these, you can keep them updated on your business. With social media, you have a marketing tool that you do not spend a lot on.
People love new things. So why not repackage and rebrand your product and services? Giving your product a newer look will for sure have people interested and loyal ones have their interest renewed. The same old look year in year out would be deemed boring when compared to other emerging products of the same category.
If your sales have been rising annually, then this is not for you. If they have been stagnant or have been falling recently, then it is time to restructure your firm and team to be able to give your product the boost it so much requires. With restructuring, you will have the opportunity to have new energy injected into the firm and new methods used.
People usually work differently and understand issues in different light. Therefore, it would work to your advantage to have a different team working in different areas of marketing, sales and distribution and this would give you the much-needed increase in your sales.
- Listen to your customers
They act as your external reviewing board. They are honest and candid about your product and would gladly offer you their views. Put in place a survey mechanism that may help you get an insight of what the customers love about your product, what they would want changed or upgraded and what recommendations they would want. Once this is done, then you can engage your team, brainstorm on the most common of recommendations, and see how you can incorporate them.