The world of online marketing is crowded with businesses trying to climb their way up to the top and become the market leaders. Unfortunately, not everything goes according to a plan and many of those businesses fail to get off the ground and achieve success. Each and every business owner tries to implement various strategies and tactics in order to successfully beat the competition and stay in the game, but oftentimes they fail to achieve their goals and dive out of the vast sea of competitors.
Keeping up with the latest trends in online marketing is one of the factors that can help business owners differentiate their business from all the others. The ability to adapt to new changes on the market and incorporate all the innovations that arise can be of significant help to every business owner out there. Every year, we witness new trends in the online world and it is crucial to follow them if we want to stand out and gradually climb the corporate ladder.
There are certainly a lot of online marketing trends that every entrepreneur should follow, but the following ones have definitely left a mark on the way we perceive the market and, with the never-ending technological advances, it can safely be said that they will become evergreen. Nonetheless, only time will tell what the future holds for these trends but, at the moment, they are absolutely dominating the market and following them will help you improve your business not only in 2016, but for many years to come. Take a closer look at what those are.
Content Still Sits on the Throne
Content marketing is still the leading type of marketing and content remains the absolute king when it comes to marketing a business. This is definitely not a new trend, but content remains the ultimate force in the online marketing world and it will certainly only continue to grow in significance.
Content is a direct link between your brand and your target customers and it can make all the difference between failure and success. However, you must know exactly how to craft relevant content instead of providing your audience with mediocre one if you want to truly engage them in your brand and compel them to purchase your products or hire your services.
How can you make your content relevant? You must get to know your target market first and learn all about your ideal customers’ preferences in order to know exactly how to satisfy their needs. Only by understanding your target customers will you be able to create content that they will find useful and informative and that they will truly be interested in. Only with the power of relevant content will you be able to attract just the right type of audience and convert them into customers.
Content marketing has the power to drive three times more leads to your website than the traditional outbound marketing, so it is definitely something you should take advantage of. However, the rule of the thumb is to focus on quality over quantity, because the quality of your content is what will engage your target audience and provide them with the ultimate brand experience.
Therefore, craft your content wisely and use it to showcase your business in the best possible light. Personalize is as much as you can in order to strengthen customer relationships and convey the right message you want to communicate and you will certainly create a strong brand with a strong customer base that never stops growing.
Videos Keep Captivating the World
The year of 2015 was dubbed “the year of video marketing” and 2016 certainly knows how to keep up. We can see videos literally everywhere, especially after Google announced that video content is being indexed for determining a website’s ranking in search engines.
This is why a number of business owners across the globe started incorporating videos in their online marketing campaign and you should follow the trend as well. More than 80% of businesses have witnessed a significant increase in revenue after enriching their content with videos, which definitely shows their immense potential.
Since YouTube is the dominating platform that hosts billions of videos and Google owns the platform, you can only imagine the extent to which you can improve your business and help your every marketing effort bring positive results, if you start making videos to promote your products or services.
Needless to say, people love watching videos. By creating a good video marketing strategy, you will engage a lot more people in your brand, because videos have a tendency of influencing people’s purchasing decisions. This is especially important if you run an ecommerce business, since you can include various testimonials on your website and compel people to buy from you.
One of the top trends in video marketing nowadays is live streaming, so you should consider using it to further engage your audience and grab their attention. You can also create tutorials for your products, promotional videos and educational videos, as well as entertainment videos, the purpose of which shouldn’t be for you to try and sell, but for your target audience to simply enjoy and share them.
No matter what field of business you are in, you should create the “About Us” video, where you can explain in detail who you are and what you have to offer. Behind-the-scenes videos have been shown to be extremely engaging, since people want to see the faces behind a brand, so you can have a great opportunity to make your target customers trust you. It will help you build credibility and strong reputation that will raise your brand awareness before you know it.
Social Media Comes of Age
Social media has definitely come a long way since its beginning and now it is one of the most effective online marketing tools that every business owner should have in their toolbox. Social media networks are growing in popularity with each coming day and billions of their daily active users can hardly imagine a day without social media. Therefore, you should use that to your advantage and provide your company with an excellent opportunity for growth and expansion.
With a strong social media presence, you can reach out to millions of people and present them with your brand. More than 92% of businesses around the world have witnessed a considerable improvement in their online exposure and, needless to say, have been able to increase their sales and generate more revenue. Therefore, make sure you establish your social media presence and showcase your business to a large number of people whom you can effectively convert into your customers.
With the right combination of strategies, you can use social media to get the upper hand on the market, since they have become the key for successfully promoting one’s products or services and attracting new quality leads. However, follow this trend wisely, because it’s not good to try and be everywhere at once, but instead create a presence where your target customers are. Otherwise, you won’t be able to accomplish everything you set your mind to.
Mobile Marketing is the New Cornerstone
Mobile marketing has really become the new cornerstone for online marketing, as consumers are increasingly using their mobile devices to browse the internet and search for information on various brands. The internet has become the main source of information that people use to find out more about a particular company they intend to do business with, and the majority of them are using their smartphones and tablets to do it.
Therefore, don’t write off mobile marketing, as it is one of the leading trends that can help you reach out to numerous consumers and engage them in what you have to offer. If you create a mobile app for your business, you can have exponential opportunities to drive more people to your brand, as it will offer them a more personalized experience and take your business to an entirely new level.
There are a lot of professionals who can help you develop a mobile app that will improve your business and help you skyrocket your sales. If you decide to go for it, make sure your app is compatible with all the mobile devices, and that it works perfectly with every OS. There are great custom iPhone app developers, as well as exceptional developers for other devices to choose from, so conduct thorough research and choose the best professional for the job.
These trends in online marketing are definitely the ones that are dominating the market this year and they will, without a doubt, continue to do so for a very long time. There are no signs of them going anywhere anytime soon and we are certainly yet to witness their peak. Therefore, make sure you implement them into your online marketing strategy and you can be sure you will stand out from the crowd of competitors who have yet to realize the importance of keeping up with these trends.